Today’s episode is an interview with Dave Jackson. He’s a podcasting coach, podcast host, and author. If you’re new to the show, I’ve mentioned Dave Jackson before. This is the man who helped me plan and launch my podcast!
Dave Jackson began podcasting in 2005. His School of Podcasting show has over 2.5 million downloads. To learn more, visit schoolofpodcasting.com. He has helped hundreds of people plan, launch and grow their podcasts, and he is the author of the book Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. Dave is also a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame. Find all his shows at www.powerofpodcasting.com.
The School of Podcasting features step by step tutorials, to shape your idea, record your concept and publish your message to the world. It also includes a private Facebook group to network with other podcasting minds. It also includes group coaching sessions (60-90 minutes twice a month) and “Lunch with Dave” sessions (short 30-minute coaching calls) so you are never alone, frustrated or lost. It also has a 30-day money-back guarantee. For more information see www.schoolofpodcasting.com/start.
Websites, social media links, and products mentioned in this podcast
Highlights from the Interview
Dave Jackson helped me start my podcast. I went through the School of Podcasting coursework in October 2019, planned my podcast in November 2019, and launched it in December 2019. It worked for me, and I would recommend the School of Podcasting to anyone, especially pharmacists. I attended office hours and lunch meetings for additional support from Dave. The additional coaching was valuable. Getting help from the School of Podcasting Facebook Group was also valuable. When I wanted input and ideas from other podcasters, Dave and the students in the Facebook Group were happy to help. In summary, I had a good experience with the School of Podcasting.
Much like pharmacists are one of the most accessible healthcare professionals in the US, Dave Jackson is a very accessible podcasting coach.
Podcasting opens doors. People will be guests on a podcast who don’t typically make themselves available to the general public.
Having a “why” for starting a podcast is important. Knowing who the podcast is for is important too. When a podcast host has a clear picture of why they are podcasting and who they’re talking to, it helps them determine what to talk about and ultimately helps them achieve their “why.”
My podcast has helped me get back out there socially after isolating myself for years to focus on raising a child with a disability. I have positioned myself as a pharmacist/voice actor/podcast host publicly and made connections, built relationships, and grown my social media connections because of my podcast.
Should someone have a solo show or an interview show? Both! Interview shows build your network. Solo shows grow your influence.
Because of podcasting, Dave secured 3 jobs. Most recently, he joined Libsyn.
Dave and I both participated in the 30-day NaPodPoMo challenge. The challenge gets you comfortable with podcasting in 30 days.
You don’t have to publish everything you record. It’s ok to practice your podcasts before publishing them.
With solo podcasts, I create show notes before I record. If I make a mistake, I can edit and redo.
Do you have a podcast? Do you go to conferences? You could get interviews at conferences! This could lead to press for the conference and sponsorship for your podcast. Dave mentioned Glenn the Geek from Horse Radio Network. Glenn got sponsorships after hosting a booth at a horse-related conference. Plus, his listeners/target audience was there, and he got to meet them.
Dave gave examples of podcast monetization from his book: Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. For example, Mark from Beyond Bourbon St. Podcast increased business for a New Orleans-based tour guide company and got them as a sponsor.
Chris Krimitsos, Chief Creative Officer of the Podfest Multimedia Expo recommends Dave’s book to those interested in making money with a podcast.
Pharmacies can have podcasts. Sharing the “101” stuff on the podcast helps customers be more informed. Once patients/clients/the community find you, they will consume your other episodes and maybe even your entire back catalog of episodes. In this case, a podcast is not your business; it’s your business card. You can make warm leads and build a relationship through a podcast. If needed, you can hire someone to do editing, artwork, and a blog post (show notes).